Web Survey Bibliography
The ubiquity of the mobile device for communication and computing ha s produced profound changes in marketing research,and in online surveys in particular.Researchers today are struggling with the challenge to deliver surveys via the respondent's device of choice, while also maintaining a consistent research environment that produces quality data and insights.This article investigates one way to address that challenge: breaking surveys into pieces to create shorter respondent experiences while still garnering the same level of
in sights for clients.
CASRO Journal Homepage (abstract) / (full text)
Web survey bibliography - Mobile phone surveys (305)
- Benefits of Modular Design for Mobile and Online Surveys; 2012; Kelly, F., Johnson, A., Stevens, S.
- Emerging Techniques of Respondent Engagement: Leveraging Game and Social Mechanics for Mobile Application...; 2012; Lai, J. W., Vanno, L.
- Survey Swipe; 2012; Macer, T.
- Online Surveys Aren't Just for Computers Anymore! Exploring Potential Mode Effects between Smartphone...; 2012; Buskirk, T. D., Andrus, C.
- The smartphone psychology manifesto; 2012; Miller, G.
- Research company spotlight - Mobile surveys; 2012
- Participation of mobile users in traditional online studies; 2012; Jue, A.
- Online survey statistics for the mobile future. Updated with Q3 2012 data; 2012
- Mobile email opens report 2nd half 2011; 2012
- Metering mobile usage. Insights from global Arbitron mobile trends panel; 2012; Verkasalo, H.
- Media tracker; 2012
- GMI Pinnacle; 2012
- Smartphone Apps and User Engagement: Collecting Data in the Digital Era; 2012; Link, M. W.
- How Often Do You Use the App with a Bird on It? Exploring Differences in Survey Completion Times, Primacy...; 2012; Buskirk, T. D.
- Device Diversity: Understanding the complexity of varied devices for taking surveys – Case study...; 2012; Pearson, C., Backlund, K., Veling, L., Tsvelik, M., Jehoel, S.
- Research Goes Mobile: Findings from initial smartphone application research; 2012; Dubreuil, C., Joubert, S.
- Reality check in the digital age: The relationship between what we ask and what people actually do; 2012; Hofmeyr, J., Louw, A.
- Costs and Errors in Fixed and Mobile Phone Surveys; 2012; Vehovar, V., Slavec, A., Berzelak, N.
- Understanding Mode Effects between Mobile Web and Mobile SMS Surveys; 2012; Poduska, B., Johnson, E. P.
- Measures of Data Quality Across the RDD Frames; 2012; Lavrakas, P. J.
- Mobile Survey Participation Rates in Commercial Market Research: A Meta-Analysis; 2012; Bosnjak, M., Poggio, T., Becker, K. R., Funke, F., Wachenfeld, A., Fischer, B.
- Qualitatively Speaking: Mobile qualitative finally hits its stride; 2012; Bryson, J.
- Modular Survey Design for Mobile Devices; 2012; Johnson, A., Kelly, F.
- A Direct Comparison of Mobile Versus Online Survey Modes; 2012; Wells, T., Bailey, J., Link, M. W.
- The Reliability and Validity of Alternative Customer Satisfaction Measurement Scales in PC Web and Mobile...; 2012; Chrzan, K., Saunders, T.
- Using SMS Text Messaging To Collect Time Use Data; 2012; Brenner, P., DeLamater, J.
- Telephone Status, Attitudes toward Participation in Future Surveys, and Willingness to Join a Local...; 2012; Beach, S., Musa, D.
- The Confirmit Annual Market Research Software Survey 2011; 2012; Macer, T., Wilson, S.
- Understanding Smartphone Usage to Take Web Surveys: A Cross Country Analysis; 2012; Stapleton, C.
- Scale Orientation, Number of Scale Points and Grids in Mobile Web Surveys; 2012; Chrzan, K., Saunders, T., Jue, A.
- A Demonstration of a Multi-Platform Mobile Survey Application: SurveyPulseTM, by RTI International; 2012; Roe, D. J., Zhang, Yu., Keating, M.
- Marktforschung mit dem iPad-Panel von Axel Springer Media Impact; 2012
- Time use data collection using Smartphones: Results of a pilot study among experienced and inexperienced...; 2012; Scherpenzeel, A., Sonck, N., Fernee, H., Morren, Me.
- High potential for mobile Web surveys: Findings from a survey representative for German Internet users...; 2012; Funke, F., Wachenfeld, A.
- Smart Surveys for Smart Phones: Exploring Various Approaches for Conducting Online Mobile Surveys via...; 2012; Buskirk, T. D., Andrus, C.
- Multiple Sources of Nonobservation Error in Telephone Surveys: Coverage and Nonresponse; 2011; Peytchev, A.; Carley-Baxter, L. R.; Black, M. C.
- Less questions, more data: Revitalizing the european currency in single source affluent audience measurement...; 2011; Hartman, H.
- Seasonal Yield Variation and Related Response Patterns in Address-based Mail Samples; 2011; DiSogra, C., Hendarwan, E.
- What is Probit; 2011
- The changing role of address-based sampling in survey research; 2011; Iannacchione, V. G.
- State of mobile measurement; 2011; Gluck, M.
- Self-administered mobile surveys; 2011; Bosnjak, M.
- New Esomar survey on use of cookies and tracking technologies; 2011
- Measuring americans' issue priorities. A new version of the most important problem question reveals...; 2011; Yeager, D. S., Larson, S. B., Krosnick, J. A., Tompson, T.
- Just published: Forrester Wave™ of enterprise feedback management satisfaction and loyalty solutions...; 2011; McInnes, A.
- ISER working paper 2011-31. Is it a good idea to optimise question format for mode of data collection...; 2011; Nicolaas, G., Campanelli, P., Hope, S., Jaeckle, A., Lynn, P.
- Involve while you evolve. How to make mobile research work for everyone; 2011; Luck, K.
- Going online with assessment; 2011; Burke, E., Mahoney-Phillips, J., Bowler, W., Downey, K.
- Five Things You Should Know About Mobile Data Collection; 2011; Pingitore, G.
- The place for mobile research? Multi-mode studies of major cultural events; 2011; Conry, S., Atkinson, S.